AgEc 322: Marketing Agricultural Products
Dr. Sabry A. Shehata
Download AgEc 322 Class Material
Text:
Marketing of Agricultural Product by Hohls and Ull
Introduction to Agricultural Economics by Capps and Rosson
Office Hours
By appointment. Call 933-0856.
Course Description
Acquaints the students with economic organization and operation of the food and fiber sector of the US and Hawaiian economy. These include price analysis the marketing system, international trade. Field trips to cooperatives and other marketing firms.
Course Plan
Three weekly lectures will be organized in a similar way as they are presented in the required text books with local examples given to understand the theories as they are related to Hawaiian agriculture.
Exams and Quizzes
Two midterm exams, each worth 100 points, and 10 quizzes each worth 10 points. Final exam worth 150 points.
Grading Methods
| 90% and above | A |
| 80–89% | B |
| 70–79% | C |
| 60–69% | D |
| less than 60% | F |
Note
Any student with a documented disability who would like to request accommodations should contact the University Disability Services Office—Campus Center Rm 311, 933-0816 (V), 933-3334 (TTY)—as early in the semester as possible.
- AGRICULTURAL AND FOOD MARKETS, PRODUCTION, AND MARKETING
- Market functions, institutions, and behaviors
- Food marketing issues
- Characteristics of markets
- Trends in agricultural markets
- FOOD CONSUMPTION, MANUFACTURING, AND MARKETING
- Food consumption patterns
- Demographics and trends
- International comparisons
- Issues in food markets
- Food marketing choices
- The Four Ps of Marketing
- Public Food Programs
- Some Food Marketing Issues
- Distribution
- Whose point of view is considered?
- Intermediaries—functions
- Intermediaries—structures and their justifications
- Channel power
- Cross-national variations
- Selectivity of distribution—do we want our product available at K-Mart?
- Parallel Distribution Structures
- Diversion
- INTERNATIONAL FOOD MARKETS
- Economics of international food trade
- Trade policy
- International brand building
- Product adaptation
- State and Federal trade support
- Price and Competition
- Basic economics
- Pricing decisions
- Consumer price response
- Competition in food markets
- 1st Midterm Exam Ch 1-9
- Vertical Coordination and Cooperatives
- Types of coordination
- Considerations in coordination
- Farmer cooperatives
- Market Development, Information, and Bargaining Power
- Reasons for market development
- Strategy in market development
- Tools and outcomes
- Participation in commodities market development
- Bargaining power and market “stabilization”
- Market information
- Standardization and Grading
- Standards, grades, and regulations
- Indications of food quality
- Content and labeling requirements
- Grading
- TRANSPORTATION, STORAGE, RISK MANAGEMENT, FUTURES, AND GOVERNMENT PROGRAMS
- Transportation costs and consideration
- Storage needs
- Futures, contracts, and hedging
- Government programs
- Final Exam